Sunday
9:14
A friend thought you should see this.
Paperwork3 invoices, 1 reconcile, 14 unanswered emails
now
This is your Sunday. Scroll.

The dishes are done. The kids are down. And you're clocking into your second job: the paperwork.

Three invoices are late. You're not sure which ones.

The books don't match the bank. Again.

Now imagine you closed the laptop and went to bed anyway.

Because tonight, for the first time, someone else is on duty. Not an employee. Not an app you have to learn. A set of quiet automations built for your business, working the hours you shouldn't have to. Keep scrolling. Watch one night of it.

9:41 PM
The night shift · live
8 tasks · ~6.0 hrs savedone illustrative night
Invoices9:41 PM
Reminder sent: Hendersons' order, 12 days late. Gentle tone. They always pay, just slowly.
The "just checking in..." email you keep postponing? It sent itself.
CRM10:22 PM
Today's 3 calls and 11 emails logged to the right customers. Two follow-ups scheduled.
You'll remember the customer's kid plays baseball. The note took itself.
Books11:38 PM
Bank and processor reconciled. One oddity flagged for your morning coffee, not your midnight panic.
Month-end becomes an evening, not a lost weekend.
Cash1:07 AM
30/60/90-day forecast refreshed from your real payment patterns. Payroll month: safe.
You know on the 5th, not the 25th.
Customers2:49 AM
Dana asked "where's my delivery?" Reply drafted in your voice, order already pulled up:
Hi Dana! It shipped Friday and lands tomorrow by 5pm. Tracking's in your inbox. Thanks for your patience!
go on, tap it
✓ Sent. Dana hears back before she's even awake.
Marketing4:15 AM
This week's posts drafted from what actually sold last week. Your slow mover gets the push.
Promotion follows the data, not the guesswork.
Pipeline6:15 AM
Five leads picked for today, ranked by who's most worth a call, talking points attached. 10am blocked.
Five names, five reasons, calendar already set.
Pricing6:45 AM
Scenario ready: what a 5% increase would likely do, by product, from your own history.
Raise prices knowing the math, not hoping for the best.
6:58 AM, Monday
Your Morning Pulse1 page · 90 seconds
Cash is fine. Nothing unusual in the next 30 days.
2 invoices nudged overnight. One already paid at 6:12 AM.
Dana's reply sent. She rated the response five stars.
5 calls picked for today, prepped and time-blocked.
!One thing needs you: a duplicate vendor charge. Two-minute fix.
That's it. Go run your business. The paperwork ran itself.

One more thing about that night.

It never touched my systems. Not one notification.

Everything you just watched ran on your device, inside your own AI accounts, under your logins.

When the work is done, I hand you the keys and walk away with exactly this much of your data: none. The one exception is an ongoing subscription where I manage something for you, and even then, what I can touch is defined in writing before it starts.

Before the pitch, the ground rules

Three promises, up front.

01

Your data never lives with me.

No hosting, no copies, nothing routed through my systems. Everything is set up locally on your device and inside your own AI tools, under your logins. The one exception, an ongoing subscription where I manage something for you, gets defined in writing before it starts.

02

System agnostic. Your tools, not mine.

I build with whatever you already run. No rip-and-replace, no proprietary platform, nothing to buy from me.

03

Set up right, from the roots.

Not a pile of clever tricks: a business that understands its own AI setup. Documented, taught, and yours to run without me. Foundations before flash.

Where your data lives
Your business
Your deviceYour filesYour AI accountsYour loginsYour subscriptions
Me: setup, training, documentation.I retain: nothing.
How every night shift begins

One daylight visit: the SMB Health Evaluation.

Before I automate anything, I look at your whole business through the numbers you already have. No prep on your end. One sitting, five lenses, and a plain-English answer to: what's healthy, what's leaking, and where AI pays for itself first.

Five lenses · swipe
ACash & runwayWhere money sits, what's owed to you, and whether the next 90 days hold surprises.
BSales & marginsWhat's truly selling, what's quietly unprofitable, and how seasonality moves revenue.
CPipeline & follow-upLeads gone cold, deals stalled, and money left sitting in your inbox.
DCustomers & reputationWhat reviews, disputes, and support emails say people love, and what drives them away.
ETime & operationsThe repetitive work eating your week, ranked by how easily a machine could take it over.

What you walk away with

  • A one-page health scorecard across all five areas
  • Your top 3 AI opportunities, ranked by payoff and effort
  • A plain-English action plan you could hand to anyone
  • An honest read on what NOT to automate yet
No jargon, no 40-page report, no obligation. If the best advice is "you don't need AI yet," that's what the report will say.
The math

What's an evening worth?

Say the night shift hands you back 6 hours a week. That's 312 hours a year. Eight full work-weeks you currently spend at the kitchen table.

Now the only number I can't know: what's an hour of your time worth?
Drag it
$25/hr$75/hr$200/hr
$23,400
a year of your time, handed back. Before counting the invoices that get paid faster and the leads that stop going cold.
Illustrative, based on 6 reclaimed hours a week. Your Evaluation gets you a real number.
Also in the toolbox

Websites, built like this one.

The page you're reading right now is the portfolio piece. I design and ship mobile-first websites for small businesses in days, not months. Fast, modern, written in your voice, and built to be sent in a text and read on a phone. The builds below are initial mock-up designs, shipped live for each business.

Recent builds · swipe
Hara
Designed and shipped mobile-first, so the first visit, on a phone, in a parking lot, already looks like the best version of the business.
See the mock-up: jordanbabb.netlify.app
Clear
A service business site that gets to the point: what they do, why they're good, and one obvious way to book them.
See the mock-up: clearsandiego.netlify.app
Lead the Way Electric
A trades site built to win the phone call: what they do, proof they're good, and tap-to-call front and center.
Waterfront Plumbing
Built for the 11 PM emergency search: what they fix, why to trust them, and a call button you can hit with wet hands.
1889 Interiors
An interiors studio site that stays out of the way and lets the work do the talking.
See the mock-up: 1889interiors.netlify.app
This page.
One fast file, no app to download, designed for a thumb on a phone screen and delivered by text. Yours would be built the same way.
You're already here.
Hire the night shift

Three ways in, plus one add-on.

Swipe the plans
Start here

Health Evaluation

For owners who want clarity first. A one-time diagnostic with zero commitment to continue.
  • Full five-lens business review
  • Health scorecard + top 3 opportunities
  • Plain-English action plan
  • 60-minute walkthrough together
$1,000 · first review + deliverable
Most popular Then this

AI Setup

For owners ready to hand off the busywork. I build your top automations and make them stick.
  • Everything in the Evaluation
  • 2 to 3 automations built & tested
  • Connected to your existing tools
  • Training until you're comfortable
  • 30 days of tune-ups included
$2,500 to $5,000 per project
Keep it growing

Ongoing Partner

For owners who want a standing AI partner. I keep improving things as your business changes.
  • Monthly business pulse report
  • New automations added over time
  • Priority support when things change
  • Cancel anytime, no lock-in
$500 to $1,000 / month
Add-on · Website

Website

For owners whose site is stuck in 2015 or missing entirely. Designed, written, and live fast.
  • Mobile-first design
  • Copy written for you
  • Live in days not months
  • Works with the rest of your night shift
$1,500 to $3,000 per site
Founding clients

I'm taking my first five referral clients at founding rates: the low end of every range above. In exchange, honest feedback and a testimonial once the work proves itself. And a simple guarantee: if the Evaluation finds nothing worth automating, it's free.

☆☆☆☆☆

Your words here, six months from now.

Reserved for founding client #1 · could be you
Straight answers
Do I need to be technical?

No. If you can approve an email, you can run everything I build. The 2:49 AM reply was exactly one tap.

Do I have to switch tools?

No. Whatever you already run is what I build in. That ticker of tools up in the promises was the actual list.

Where does my data live?

Exactly where it lives today: your accounts, your device. Nothing new gets created on my side, and nothing leaves with me. Promise 01 is the whole policy.

What if AI can't help me?

Then it costs you nothing. That's the guarantee in the founding offer above, and the action plan is still yours to keep.

Who runs the night shift

Alex was in AI before AI was cool.

The time before AI Selling AI when nobody's mom had heard of it

Alex was selling AI products before ChatGPT existed. People now call that era "the time before AI." He calls it his first years on the job.

November 2022 The world catches up

ChatGPT launches. Suddenly everyone's talking about the thing he'd been selling all along.

Today Revenue operations at Labelbox

A San Francisco AI company backed by SoftBank at a near-billion-dollar valuation. His 9-to-5 is literally the machinery of running a business: pipeline, forecasting, invoicing, dashboards.

Tonight That same machinery, sized for Main Street

Set up by a friend you can actually call. Referral only: you're here because someone you know sent you this.

Take back your evenings.

A free 20-minute intro call. No pitch, no slideware. Just a first look at what your night shift could handle.

Book a time with Alex Call or text (760) 533-5505 Email Alex

Alex Kerr · (760) 533-5505 · alexjkerr56@gmail.com · fatts.studio

Passed along by 
Night ShiftTomorrow, 9:14 PM: on duty. You: off.
scheduled

Good night. The shift starts whenever you're ready.

AK
Alex Kerr · AI for Small Business · The Night Shift
© 2026 Alex Kerr. All rights reserved. Fatts Studio (fatts.studio) is wholly owned and operated by Alex Kerr.